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Consulting
Connection to the request, analytics and assistance in solving at any stage - from the formation of a brief to the analysis of the results of the RC / audit
Strategic media planning
Market analysis, its development forecast, analysis of the audience, its psychotypes, media consumption, determination of the most effective media channels and territories for communication, determination of marketing and media goals within the framework of advertising support
Coordination of Supply Chain Processes in Advertising
Negotiation processes with suppliers, coordination and negotiation of terms, including buying power group, purchase of advertising inventory for placement
Reporting on advertising campaigns
Daily monitoring and optimization of placement, regular own placement reporting both by media KPIs, and in the context of competitive positions\environment, and the impact on business and marketing results
Econometric forecasting
Historical data Analysis on cost effectiveness in media and forecast of future conversion of media costs into profit/sales, recommendation on the level of media costs and their distribution to achieve business goals
Marketing and media research
Collecting and analyzing information on the market state, audience, searching for insights, testing hypotheses, checking a communication approach
Tactical media planning
Conversion of media goals into KPIs media in the context of TV, Sponsorship, Press, Radio, BTL, Digital
Customer service
Day-to-day communication, 24\7, rapid response, adaptive communication format, flexible approach to problems, assistance in collecting information within the Client's company
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